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Presenting Your Holiday Property at its Best

When it comes to marketing and sales of holidays at your holiday home, it’s important to show your property off in its best light without being misleading to holidaymakers (all descriptions and photos must be accurate and a fair description of what you have to offer).  

Excessive photoshopping is to be avoided as it gives a false impression but using a good photographer or really good photos and presenting your property in a way that appeals to guests and writing appealing advertising copy are essential in marketing your holiday home effectively.

Wherever you are promoting your holiday home, whether it be on your own website or on a website like CountryCottagesOnline.Net, you need to think about producing the best possible:

• Written descriptions
• Photos and Images

Before producing these, it’s useful to think about:

• Your Property’s Special Features
   
• Your Cottage’s Unique Features
   
• Are you Creating the Right First Impression?
   
• Local Attractions
  
   

Does your Holiday Home have Special Features?

Offering special features or facilities at your holiday home can help to make your property more appealing to potential guests. If you offer a warm inviting bubbly hot tub or a swimming pool, your property will especially appeal to those looking to fully relax and unwind on holiday. Jacuzzi baths can also add a luxurious touch and appeal to potential guests.

If you offer one or more special features, always make this key and one of the first things that is mentioned in your advertising copy. 

If you don’t offer leisure facilities or features, other touches like Free Welcome Backs or Starter Kits should be considered, to help make your property more appealing to potential guests.

Free Wifi internet access is also sought after by many people nowadays who want to stay connected whilst away. If you don’t offer Internet Access due to a very rural location, then it may be best to emphasise your tranquil location where you can leave the cares and stresses of everyday life behind. Sometimes turning off from new technology can be good for the soul.

Market your Property's Unique Features

When thinking about marketing your holiday home consider does it have any unique or individual appeal? Try to see your property from a visitor's eyes.  You may be used to the stunning country views where you can watch the sunset, but for visitors this is something truly special, so try to think back to the first time you visited your holiday cottage and your own first impressions.

Historical connections and location can help make your property unique and appeal to guests. Although  not everyone has a chateau or unique holiday treehouse, when deciding how to describe your holiday home and defining its best assets it can be helpful to think about your property’s own unique appeal and to write a list of its best features.

Local Attractions could help Promote your Cottage

When booking holiday cottages most people will have an idea about where they want to go. Pointing out nearby local attractions and attractions within an hour’s drive can help remind potential guests as to why they should choose your holiday home over others.